Cup & Crumb
rebrand | collateral design | Website design & development
Cup & Crumb has been a beloved local bakery in the Lakes Region of New Hampshire since 2015. They have been delighting customers with fresh, homemade baked goods and locally roasted coffee. In 2022, original owners, Kim and Mike, passed the torch to Madeline Long, a passionate restaurateur and lakes region local. Madeline, along with longtime Cup & Crumb team member and talented pastry chef Emily Swingle, has continued the tradition of providing delicious baked goods and warm hospitality, ensuring that Cup & Crumb remains a beloved spot for the community.
We infused this brand with warmth and whimsy—bringing new life to this Moultonborough staple. From custom illustrated posters, to seamless repeat patterns, this project had a little bit of it all. I even managed to capture Madeline’s dog, Crosby’s, likeness as a brand mascot!
